A start-up founder should be able to man the support lines, develop strategy, make a sale, prepare financial statements, design a marketing plan, write website content, balance accounts, build a desk, set targets, comfort their staff, take orders, give orders, cooperate, act alone, solve equations, analyse a new problem, pitch to investors, programme a computer, cook up a business plan, grow efficiently, fail gallantly. Specialisation is for big corporates.
(with apologies to the ghost of Robert A Heinlein)
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